Martin Possekel, graduate industrial engineer, looks back on 30 years of professional experience, with positions at KPMG and in management at companies of the Lufthansa Group and the Otto Group. Since 2012, he has been Managing Partner at Future Marketing, where he is responsible for the business areas of technology, data protection and data strategy; he is intensively involved with the consequences of data protection legislation for companies' technology strategies, especially in digital marketing.